Ever wondered what goes on on TikTok every 60 minutes?
TikTok has seen exponential growth in 2020 and is now available in over 150 countries, accruing an incredible 1 billion users worldwide – 175 million in the United States alone. The public official statistics show over 500 million active monthly users worldwide, with the average user spending 52 minutes per day on TikTok.
This is partly due to the COVID-19 pandemic that has increased internet usage, as most of us are forced to stay indoors, and the marketing genius behind the Chinese owned company.
Although the platform might seem a bit complex for the majority, millions of teenagers and young adults are flocking to this social media platform daily. Just three years after its launch, the monthly active users have surpassed over 500 million – making TikTok more popular than Reddit, Twitter, and Snapchat.
We pulled data from multiple reputable sources and compiled this list to compare the stats behind TikTok against similar platforms like Facebook, Instagram, YouTube, and more.
We converted the data to an hourly basis and turned it into an infographic to make it easier for every audience to visualize the data.
Check it out below:
(For mobile devices, click here to enlarge)
TikTok Statistics Per Hour in 2020 (Editor’s Choice)
- 23,611,111 average total video views every hour
- Tiktok app is downloaded 120,833 times every hour (worldwide in June 2020)
- Tiktok generates USD 181,250 in revenue every hour (worldwide)
- Addison Rae Easterling (top-earning star on TikTok) earns $579 every single hour from TikTok
- Charli D’amelio gets 1,190,476 likes every hour (most followed TikTok star)
- Charli D’amelio 10,119 new followers every hour
- Charli D’Amelio earns USD 463 every hour
- USD 181,250 spent per hour in TikTok by total users globally
- The Tiktok.com website gets 694,180 visits every hour
General Stats and Facts
1. 23,611,111 average total video views every hour
Let’s start with the basics. TikTok is a short-video sharing app and social network platform that develops a lip-syncing video application to create videos. On average, they get an astounding 23,611,111 video views every hour.
By comparison, YouTube gets around 203,333,333 video views per hour on average, but they’ve been around longer.
While TikTok is getting over 200K video views per hour, users spend an astounding average of 52 minutes a day on TikTok – the average user opening the app 4-5 times in a day.
Looking at those numbers, there’s no denying the marketing power of TikTok. Considering that they were only launched internationally in September 2017, TikTok is doing much better than the likes of YouTube and Snapchat that have been on the market for much longer. Their numbers can only keep growing and growing.
2. Tiktok was downloaded 120,833 times every hour (worldwide in June 2020)
TikTok was the most downloaded app (non-gaming) worldwide in June 2020 and gathered over 120,833 downloads every hour. Looking at the list of monthly downloads, TikTok is doing much better than other highly ranked apps like Zoom, WhatsApp, and Instagram that have been around for much longer.
Sensor Tower reported that among the top five short-video apps in the US, TikTok accounted for 76% of total category downloads, while the other four competitors represented 24%.
Worldwide, TikTok has been the only contender to Facebook and was placed among the top four global apps in 2020, and the only app in the top five is not owned by Facebook (Facebook, Whatsapp, Messenger, Instagram). In 2020, TikTok broke the record for having the most downloads per quarter than any other app before, with 315 million downloads.
3. Tiktok generates USD 125,972 in revenue every hour (worldwide)
The highest-grossing app (non-gaming) worldwide for September 2020 was TikTok, with the video-sharing platform generating more than $130.5 million in revenue. For every hour, they are generating close to $125,972; 6.3X higher than its earnings from the same period last year.
According to Sensor Tower, approximately 89 percent of TikTok’s revenue for the same month came from China, while only 6 percent came from the United States and 1 percent from Turkey.
Furthermore, TikTok surpassed YouTube’s gross revenue of about 85 million USD for June 2020. The next top-grossing apps were Tinder, followed by Disney+ and Tencent video.
4. Addison Rae Easterling (top-earning star on TikTok) earns $579 every single hour from TikTok
Meet the social media celebrity who’s earned millions of dollars off of the video-sharing app. A few people have gotten more out of TikTok than Addison Rae Easterling, a TikTok sensation who has gained over 64.5 million followers over two years.
According to Forbes, Addison Rae leads the list for the highest earning TikTok creators, generating an income of about $5 million for 12 months ending in June 2020. That’s about $579 that she makes every single hour.
She is one of TikTok’s second-highest most-followed users worldwide, and throughout her TikTok career, she has been acquired over four billion video likes from 1230 video posts.
TikTok star, Charli D’Amelio, recently passed Addison in many followers and ranks No. 1 with estimated earnings of $4 million.
5. Charli D’amelio gets 1,190,476 likes every hour (most followed TikTok star)
Only one year after launching her account, Charlie D’amelio has officially become TikToks biggest star. The 15-year old rocketed to the top within a matter of months, with her fun choreographed viral dance videos.
Her viral success has allowed to gain an impressive 92.6 million followers in less than a year only.
Aside from that, she has gained over 7.1 billion video likes; that’s a cool 1,190,476 video likes every hour.
Her fame has allowed to feature on The Jimmy Fallon Show, and struck sponsorship deals with companies like EOS cosmetics and appeared in a superbowl commercial for Sabra hummus.
6. Charli D’Amelio gains 10,119 new followers every hour
The most followed individual on TikTok is Charli D’Amelio with over 92.6 million followers. At just 16 years old, she has risen to the top of TikTok in a spectacular way. On average she is getting a cool 10,1999 followers every single hour.
Alongside her impressive TikTok success, she has already gained over 7.25 million YouTube subscribers, and has had collaborations with celebrities like Marshmello, Noah Shnapp and James Charles. This all thanks to D’Amelio viral videos of dance choreography.
Her growing popularity has also now seen her and her sister Dixie become reality stars, with a television show of their daily lives soon to released.
7. Charli D’Amelio earns USD 463 every hour
If Charlies large fan base doesnt really impress you, then maybe this will. Charli was included on the Fortune’s 40 under 40 list, and her net worth is thought to be around $4 million. That’s an easy USD 463 every single hour.
Her income mostly comes from endorsements, YouTube revenue share, merchandise, and sponsored posts. On top of that, she charges around $100,000 for one of her sponsored posts. In 2020, she earned a cool $1 million for her Sabra Hummus Super Bowl in 2020.
With a net worth currently set at $4 million dollars, she will only skyrocket from here as she continues to grow.
8. USD 181,250 spent per hour in TikTok by total users globally
TikTok was the highest grossing none gaming app worldwide for September 2020. They acrued over $130.5 million in user spending, more than 7.9 times its revenue in September 2019.
About 89 percent of TikTok’s revenue came from China, followed by 6 percent from the United States and 1 percent from Turkey.
YouTube came in second with the second highest earning (non-gaming) app worldwide for September 2020. They had close to about $85.5 million in gross revenue, which represented 56 percent year-over-year growth from September 2019.
The next top grossing app was Tinder, followed by Disney+ and Tencent Video.
9. The Tiktok.com website gets 694,180 visits every hour
Tiktok.com had over 112.67 million visits in the month of November 2019. By Jan 5 2019, TikTok had already reached the milestone of 1,000,000 estimated daily page views.
The total number of visits for TikTok in November 2019 is impressive and a testament to the marketing genius behind TikTok. The average visit duration was on average 2 minutes and a bounce rate of 60.89%. Of the total monthly visits, 28.57% of visits came from the US, and this include both desktop and mobile visits.
TikTok is showing no signs of it slowing down despite efforts for it to be banned in the USA.
The TikTok statistics listed above, show just how well the video sharing platform is doing, and the future of TikTok is exciting to see.